Lift Equipt Welcomes McCullochs as Newest Victorian Bobcat Dealer
For Immediate Release
Perth, Australia – 7th October 2025 – Lift Equipt, the Exclusive Australian Distributor of Bobcat Material Handling and Portable Power product lines, is proud to announce the appointment of McCullochs as the newest Bobcat Dealer in Victoria.
This partnership marks an exciting new chapter for Bobcat in regional Victoria, combining McCullochs long-standing reputation for excellence with Bobcat’s world-renowned range of material handling solutions.
To celebrate the launch, McCullochs and Lift Equipt will showcase the Bobcat Forklift line-up at the Elmore Field Days, taking place October 7–9, 2025. For the first time, customers in regional Victoria will have the opportunity to see, touch, and experience Bobcat’s LPG, Diesel, and Lithium-Ion Electric Forklifts firsthand.
“We’re proud to add Bobcat to our portfolio of industry-leading brands,” said Steve McCulloch, Director of McCullochs. “As a multigenerational family business, we’ve built our reputation on trust, service, and long-term customer relationships. Bobcat’s reputation for performance, reliability, and innovation aligns perfectly with our commitment to providing our customers with only the best equipment and support.”
“A key element of our distribution strategy is partnering with strong dealers who have deep-rooted community ties,” said Tim Worcester, National Sales and Dealer Manager of Lift Equipt. “McCullochs tick every one of those boxes. Their experience, reputation, and genuine connection to their local community make them the ideal partner to represent the Bobcat brand in regional Victoria.”
For customers in northern Victoria, join Lift Equipt and McCullochs at Elmore Field Days or contact McCullochs directly on 03 5445 6900 or https://www.mccullochs.com.au/
-END-
For all media enquiries please contact:
Tim Worcester
National Sales & Dealer Manager
Tim.Worcester@liftequipt.com.au